Wiki defines event management as “the application of project management to the creation and development of large scale events. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics, and coordinating the technical aspects before actually launching the event”…which is also very accurate. Many ‘non event types’ think that designing and producing an event is easy, isn’t it? Just find a venue, come up with a good theme, get some food and drink, book a band, and send the invites out on time. Unfortunately, like many things that seem simple creating a successful event requires a lot of hard work and a diverse range of skills and experiences from project planning to budgets.